Privacy Policy
Last Updated: December 2025
Introduction
ETFSift ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our ETF comparison and analysis platform at etfsift.com (the "Service").
Information We Collect
Information You Provide
ETFSift does not require user registration or accounts. We do not collect personal information such as your name, email address, or phone number through our main Service. If you contact us voluntarily (e.g., via email), we will receive the information you include in that communication.
Automatically Collected Information
When you visit ETFSift, we may automatically collect: • Device information: browser type, operating system, screen resolution • Usage data: pages visited, time spent on pages, click patterns • Referral data: how you arrived at our site (e.g., search engine, direct URL) • General location: country or region derived from your IP address We do not collect precise geolocation data or track you across other websites.
ETF Data and Search Queries
When you use our comparison tool or search for ETFs: • Your ETF search queries and comparison selections are processed to deliver results • We may log which ETF symbols are frequently searched to improve our service • AI analysis requests are sent to OpenAI's API for processing We do not associate ETF searches with individual users or build user profiles based on investment interests.
How We Use Your Information
We use the information we collect to: • Provide, maintain, and improve the Service • Understand how users interact with our platform • Analyze usage trends to enhance user experience • Ensure the security and proper functioning of our website • Respond to inquiries and provide customer support We do not sell, rent, or trade your personal information to third parties.
Data Sharing and Third Parties
We may share limited data with the following third-party services: • Data providers: Tencent Stock API and Nasdaq API for real-time ETF market data • AI services: OpenAI API for generating ETF comparison analysis • Hosting providers: For website hosting and infrastructure These third parties process data on our behalf and are bound by their own privacy policies. We encourage you to review the privacy policies of these services.
Data Retention
ETFSift uses in-memory caching for ETF data (prices, historical returns, fund details) to improve performance. This cache is temporary and is cleared when our server restarts. Server access logs may be retained for up to 30 days for security and debugging purposes. Since we do not collect personal information through user accounts, there is no personal data to retain long-term.
Your Rights
Depending on your jurisdiction, you may have the right to: • Access the personal data we hold about you • Request correction of inaccurate data • Request deletion of your data • Object to or restrict certain data processing • Data portability Since ETFSift does not maintain user accounts or collect personal information, most of these rights have limited applicability. To exercise any rights, contact us at contact@etfsift.com.
Children's Privacy
ETFSift is not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.
Investment Disclaimer
ETFSift is an informational and educational tool. We are not a registered investment advisor, broker-dealer, or financial planner. The information provided on our platform — including ETF data, AI-generated analysis, and educational blog content — is for general informational purposes only and does not constitute investment advice. Past performance does not guarantee future results. Always consult a qualified financial advisor before making investment decisions.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.
Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at: Email: contact@etfsift.com Website: https://etfsift.com