Privacy Policy

1. Scope

This Privacy Policy explains how ETFSift ("we", "us", or "our") collects, uses, shares, and retains information when you visit etfsift.com, create an account, compare exchange-traded funds, request AI analysis, contact us, or purchase a subscription (collectively, the "Service").

2. Information We Collect

3. How We Use Information

We use information to: • provide ETF search, comparison, account, and subscription features; • authenticate users and protect the Service from fraud, abuse, and unauthorized access; • generate educational ETF analysis and improve data quality; • administer plans, usage limits, billing status, cancellations, and customer support; • send transactional or service-related communications; • measure site performance and understand how the Service is used; • comply with legal obligations and enforce our Terms of Service. We do not sell your personal information.

4. Service Providers and Data Sharing

We share information only as needed to operate the Service, comply with law, or protect users and the Service. Categories of recipients include: • authentication, database, hosting, and infrastructure providers; • Waffo Pancake and Creem for checkout, payments, subscriptions, customer portals, and cancellation events; • Resend or other email-delivery providers for transactional messages; • Cloudflare Turnstile for abuse prevention; • OpenAI for generation of ETF comparison text; • market-data providers such as Nasdaq and Tencent for ETF information; • Google for analytics, advertising, consent, security, and measurement where enabled; • professional advisers, authorities, or a successor operator when legally required or as part of a business transaction. These providers process data under their own terms and, where applicable, on our behalf.

5. Google Advertising, Analytics, and Identifiers

ETFSift uses or may use Google AdSense, Google Analytics, and Google's consent-management tools. Google and its partners may place or read cookies and use web beacons, IP addresses, device identifiers, and similar technologies to measure traffic, prevent abuse, limit ad frequency, and serve or personalize advertising where permitted. Where consent is required, advertising and analytics storage are denied by default until the user makes a choice through the consent message. You can reopen the consent controls using the "Privacy and cookie settings" link in the site footer. You can also review Google's advertising settings and the explanation of how Google uses data when you use partners' sites or apps.

6. Cookies and Local Storage

We use essential cookies or browser storage for authentication, security, language preferences, and basic usage-limit state. Non-essential advertising and analytics technologies are controlled through the consent choices available on the site where required. See our Cookie Policy for additional details. Blocking essential storage may prevent sign-in or other account features from working.

7. Legal Bases and Your Choices

Depending on your location, we process information to perform our contract with you, comply with legal obligations, protect legitimate interests such as security and service improvement, or based on your consent. You may withdraw consent through the site's privacy controls. Withdrawal does not affect processing that occurred before the change.

8. Data Retention

Account and authentication records are generally retained while your account is active and for a reasonable period afterward when needed for security, dispute resolution, or legal compliance. Subscription and transaction records may be retained as necessary to administer billing and meet accounting or legal obligations. Server access and security logs are generally retained for up to 30 days unless a longer period is needed to investigate abuse or comply with law. You may request account or personal-data deletion by contacting us. We may retain limited records when required by law, to prevent fraud, or to document a completed transaction or prior request.

9. Your Privacy Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, or receive a copy of personal data; object to or restrict certain processing; withdraw consent; and appeal or complain to a regulator. To submit a request, email tanaher88@gmail.com from the address associated with your account. We may need to verify your identity before completing a request.

10. International Processing and Security

Our providers may process information in countries other than your own. Where required, appropriate contractual or legal safeguards are used. We apply reasonable technical and organizational safeguards, but no internet service or storage system can guarantee absolute security.

11. Children's Privacy

ETFSift is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided personal information, contact us so we can investigate and delete it where appropriate.

12. Changes and Contact

We may update this policy to reflect changes to the Service, providers, or law. We will post the updated version here and change the date above. Privacy requests and questions: Email: tanaher88@gmail.com Website: https://www.etfsift.com/contact